We follow the lovely folks of Patina on Instagram, and we’re positively obsessed with what they’re putting out. Patina offers refurbished, reimagined, gorgeous vintage furniture pieces for rent. You can rent them for a wedding. For a class. For a photoshoot. The possibilities are endless! The sneak peek we get into Patina life on Instagram is enough to peak our curiosity, so you can imagine we were thrilled when we saw that Rue had done a feature on Corrin Arasa, the founder of Patina. Corrin is a noted event planner (makes sense, doesn’t it?) and self-proclaimed vintage junkie, and as the creative genius behind Patina, she’s found a way to incorporate her loves into one amazing career.
Patina is a designer and event planner’s paradise, a treasure trove of pieces from all eras, styles, and corners of the world. No chair is too shabby for Arasa, no dresser beyond repair. Corrin has what we designer folks call “the eye.” She’s able to see beyond a piece’s origins and remake it into something beautiful – even when others would consider it long gone. Given her amazing eye, it’s no surprise that the Patina studio, in Brooklyn, is positively gorgeous. Located in an old garment factory, no surface has gone untraveled; no corner unattended. Everywhere you look, there’s a beautiful little vignette.
The team at Rue did a great interview with Arasa, a snippet which we’ve posted below. Click here to read the full piece.
When did you discover your passion for events?
Creating a one-of-a -kind experience, whether it’s an intimate dinner party at my house or a huge product launch in Times Square, has always been something I’ve loved to do.
Before I went out on my own, I was a marketing exec at Estee Lauder Companies. It was really important for me to get our products into the hands of bloggers and consumers in a unique and engaging way. We dreamed up all sorts of creative events that got people talking, sharing, and interacting with our products in way that couldn’t be done through other forms of marketing. When I realized the power that events had to create such positive word of mouth, I left to start my own agency and have been lucky enough to work with some truly amazing brands and super creative people.
What brought the inspiration for a vintage rental company?
Most businesses start with a plan, mine started with a chair.
I was designing a huge event for a corporate client. I was on the search for the perfect chair. We needed something with authenticity and character, something that says this is different; this is special. This illusive chair didn’t exist in any of my usual event design resources. I never found it for my client. That really bugged me.
It wasn’t until after the event that it dawned on me that I had the perfect chair at home. I’m pretty obsessed with vintage furniture, I dig pieces with history, and character; my home is filled with them. So when I finally made the connection I needed to do something about it. I went full speed ahead with the creation of Patina. I went on a mission to curate a cool collection of vintage pieces that art directors, event designers, couples and photographers could use to help tell their story.
Here’s what we want to know: when can we move in? And if we can’t move in, when can we purchase a little piece of Arasa’s genius?