Hi there, cuties! Happy summer (finally)! With the arrival of the new season I want to talk about a new “viral” lifestyle trend that I am actually obsessed with–the Coastal Grandmother aesthetic!
My KKH team knows I don’t usually like to get too focused on trends here on The Kuotes–always go for timeless over trendy, I say–but I am going to make an exception because Coastal Grandmother is just everything summer beach house decor dreams are made of! It’s luxury that’s laidback and lived in.”
If you haven’t heard about this new trend in fashion, home, and lifestyle (which has been all of TikTok lately), let me explain: The Coastal Grandmother is effortlessly chic and totally relaxed all at once; she has a closet full of linen oxfords and oversized cashmere sweaters; she loves a cup of artisanal coffee in the morning and a chilled glass of French rosé at cocktail hour; you can find her at the farmer’s market or on the porch of her beach house in the Hamptons or on Nantucket.
In short, the Coastal Grandmother trend is a Nancy Meyers movie come to life–regardless of whether you live on the coast or happen to be a grandmother–and I am here for it!
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Embodiments of this type of shoreline sophistication include Martha Stewart, Ina Garten, Friend of The Kuotes Tricia Foley, off-duty Oprah, Jane Fonda in “Grace and Frankie,” Meryl Streep in “It’s Complicated,” and Diane Keaton in “Something’s Gotta Give” and “The Family Stone.”
Plenty has been written lately about Coastal Grandmother fashion, but I wanted share some fun design tips on how to bring this ecru-hued design magic to your home through decor and furniture!
“Coastal Grandmother decor is all about the perfect cashmere throw blanket, stacks of inspiring coffee table books, immaculate slipcover sofas, heirloom-quality glassware, and rattan as far as the eye can see.”
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Entryway Elegance
First things first: Set the scene for your very own Nancy Meyers daydream by going full Coastal Grandmother with your entryway design. I love a coastal beach console table topped with personal treasures, vases of flowers, and an understated mirror.
“Of course, you can’t get a perfect score on the Coastal Grandmother test without as many woven baskets as you can reasonably add to your hall or foyer.”
Rattan and wicker baskets not only perfectly complement a beach-inspired design, but they’re also super-practical. Use them for shoe storage, fill them with throw blankets and extra sweaters and wraps for guests (wouldn’t want anyone to catch a chill while sipping homemade sangria out on the deck at sunset!), or have them on hand to bring out to the garden when you go to harvest homegrown veggies for fresh summer salads.
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Luxe Kitchen Details
It goes without saying: A Coastal Grandmother’s kitchen is a vast and wondrous place. The appliances are premium, the layout is open plan, and the vibe somehow cozy and luxe at the same time. Get the look in your own kitchen–regardless of whether you’re working with chic marble countertops and craftsman cabinets–by focusing on the small details that make the space special.
“Start with beachy barstools and subtly sophisticated pendant lights, and then mix and match nautical chic and modern farmhouse accents to hit your Coastal Grandmother stride.”
You can never go wrong with a French country inspired cheese board, vases of seasonal blooms, and inspired touches like special soap dispensers and upscale dishtowels. Voila, #KitchenGoals achieved!
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Warm Whites & Top-Quality Textiles
When it comes to the Coastal Grandmother color story, warm white is the name of the game. While there are so many lovely shades of cream, ecru, and off-white to choose from, the unifying factor should be that the color feels homey and cozy rather than cool and stark. It never hurts to accent with elegant pops of navy blue or peachy blush in your accessories.
I find that warm whites tend to work really well in large anchor pieces–like sofas and beds. The ultimate Coastal Grandmother living room is an insanely comfy white slipcover sofa covered with textured pillows and the softest throw blankets. Similarly, when decorating the bedroom, opt for layers of different whites with pops of pattern and varied textures in the decorative pillows and throws.
“At the end of the day, a smart Coastal Grandmother knows the value of a well-made item–she’s going to invest in softer and longer lasting sheets, artisan-quality decorative accents that tell a story, and a timeless color palette that feels really joyful.”
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